About Us


Empower companies through tools and methods that increase their businesses Freedom to Act.

Higher Freedom to Act leads to:

  • Reduced vulnerability
  • Increased robustness
  • Increased profitability


We help business owners/business management/boards by reducing companies' vulnerability - internal as to the outside world - thus creating greater Freedom to Act and basis for future growth.

We do this by providing web-based tools and facilitatation of workshops that help create focus on strategic opportunities and launch of initiatives counteracting factors, financial and non- financial, that could potentially prevent the business from fulfilling its mission and achieve its financial goals.


Freedom2Act ApS was founded in 2001 with a focus on strategy management consultancy.

The Freedom2Act Strategy Review™ method has over the years proven itself analyzing thousands of businesses involving the participation of over thousands of executives. Our method is "down to earth" based upon more than 20 years of practical experience with business planning and risk assessment from investor, board, management and business planning perspectives.

Our method has provided hundreds of small and mid-size companies, e.g. Auriga AB, Cryptera, Fototeam Danmark, Norwell Outdoor Fitness, RESON, Torbens Auto-Center as well as a number of listed companies including DLH Group, DSV, Falck, GAC Group, Kesko Oy, Telia with a foundation for better decisions.


We have decided to spin-off our platform as a web-based Software-as-a-Service in form of the two tools:
- Commercial Due Diligence.
- Sales qualification and portfolio management

Today, our tools are used by commercial bank advisors, pro-active board members, CPAs and internal auditors, management consultants, sales coaches, and corporate business developers helping these to quickly create tangible results with a positive impact on the bottom line.

Commercial Due Diligence and Strategy Review

Commercial Due Diligence

  • Tool for performing a business health check
  • Quick and efficient identification of strategic and operational risk areas
  • SWOT analysis includes 140 key business-related factors
  • Used by professionals working as auditor, with M&A and in retail banking

Enterprise Risk Management

  • Risk identification and assessment
  • Establishment of risk countermeasures

Strategic Planning and Execution

  • Tool for facilitation of workshops with the management team
  • Identification of strategic opportunities and risk areas
  • Assessment of competitiveness
  • Identification of where and how to create better value for customers
  • Comprehensive 360 degree assessment of strengths and weaknesses
  • Measure a company's business position
  • Kick-off of mitigation initiatives

Sales Opportunity Qualification and Forecasting

  • Systematic selection of the best sales opportunities based upon objective criteria
  • Easy identification of attractive sales opportunities
  • Focus on where sales efforts are required
  • Hatch out non-productive customers and sales leads
  • Improved forecasting
  • Optimizing sales opportunities, product lines, target markets, etc.