Our Products

Sales Management

Freedom2Act Sales Portfolio Management™ provides a decisive overview of customers and prospects. It is designed to address the growing difficulty of qualifying prospects quickly, before time and energy are wasted. It helps determine if a new client or project is a good fit and a profitable use of finite resources as where to focus.

Strategic Planning and Risk Management

Freedom2Act Strategy Review™efficiently helps management to identify the strong and weak spots, and to quickly start mitigation initiatives leading to a strengthening of the defenses.

Imagine your business as a warrior with weapons and armor.

The armor and weapons consists of 140+ internal and external factors that are favorable and unfavorable to achieve the business' objective. These include the business' relations with its customers, competitors, suppliers, owners, the business’ human and physical resources, public regulations, pressure groups, and many other stakeholders and business-related factors.

The warrior’s chance of long term survival in war depends not only on the sharpness of his weapons relative to the opponents but equally well upon the robustness of the armor.

The armor has strong and weak spots. Any weak spot in the armor may lead to the warrior’s death or being seriously hurt.

As for the warrior these key success factors are critical to your business:
· Identify and exploit your strengths,
· Identify weak areas and strengthen these
· Avoid wasting time and efforts on strengthening of strong areas.

The Freedom2Act Strategy Review™ is a proven method applied in thousands of large and small businesses for effectively dealing with these challenges.

Freedom2Act Strategy Review™

A Freedom2Act Strategy Review™ identifies and measures 140 business-related factor of importance for the company's survival and success. 

It consists of two workshops with the management team

Workshop 1:  1-2 days
    The purpose of this workshop is to establish 
    a realistic and honest view of a business
     markets and its "as-is" situation.

Workshop 2:  4-5 days later.
   The purpose is to establish an action plan,
   which will increase the business' freedom 
   to act.

The plan is complemented by a report and intuitive and easy to communicate graphs and charts.


Director, Management and Internal Audit, Finish company with turnover of EUR 7,5 bio.

"Having used the method for 18 business area analyses we consider the freedom2act way of thinking and the analysis model to be a practical and useful instrument for identification of an organization's risks and for improved control. Furthermore, it is a very good group tool."

CEO, Norwegian Ferry Line

"One doesn’t fall asleep here – you are right on target with your questions and they are relevant. It gave me more, that I originally expected; it is always healthy to see your company with new eyes and ways. You have given us a common basis for decisions, which we will continue to work on."

Chief Internal Auditor, Major Railroad Group

Using this method in our internal auditing process helped us focus directly on areas where we needed to take action. We have been able to increase the precision in our work, while at the same time saving 75 % of our work time.”

CEO, Swedish Automotive Parts Supplier

This year’s process was even better than last year’s. It was easier for me to assimilate and I found it easier to realize where we stand. I only regret that we did not include our chairman from the beginning. Our risks and opportunities were extremely well laid out."

CEO, SEK 1 bln. Swedish Subsidiary

The most important benefits with the Analysis were:
1. that the management group finally thanks to the method process could focus on strategic issues and simultaneously gained a better understanding of the importance of focus on strategy and not just operational factors;
2. The process was very good training in strategic thinking for the management team.
3. that he as CEO obtained a more complete overview of the company’s strategic strengths, which he could use to communicate to the corporate HQ in Germany.”